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Attractive market

Gross Prefectural Domestic Product in Aichi prefecture is No.3 in the country after Tokyo and Osaka, ranking with that in Denmark and Austria according to the indicator classified by industry, there is the characteristic that the proportion of manufacturing industry in Aichi prefecture is extremely high compared with other prefectures.

The population of Aichi Prefecture is around 7,400,000 persons (as of Oct., 2008), making it the fourth largest prefecture in Japan after Tokyo, Osaka, and Kanagawa Prefectures.
Income per capita in Aichi Prefecture is the second highest in Japan, after Tokyo. Since living costs are lower in Aichi than in Tokyo, and since more Aichi households comprise extended families than is the case in Tokyo, disposable income in Aichi can be considered the highest in Japan.
The proportion of privately owned houses and savings per household in Aichi are much higher than the national average, while housing and property loans are lower than the national average.
Aichi Prefecture's potential spending power is therefore very high.

Percentage distribution of gross prefectural product (2007)

Percentage distribution of gross prefectural product

Source: Gross Prefectural Domestic Product in Aichi prefecture (Aichi Prefectural Government) (Announced on October 9, 2009)

Scale of Economy


Income per person by prefecture (Top 10 prefectures in 2006)

( unit: 1,000 yen)

  FY2006
Tokyo 4,820
Aichi 3,509
Shizuoka 3,389
Shiga 3,352
Kanagawa 3,257
Mie 3,193
Tochigi 3,104
Hiroshima 3,095
Osaka 3,083
Toyama 3,013
National average 2,717

Source: Gross Prefectural Domestic Product in FY2006 (Cabinet Office) (revised on June 8, 2009)

Attractive market