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Attractive market

The powerful manufacturing industry, which accounts for 1/3 of the regional economy, is the most distinctive characteristic of Aichi-Nagoya's industrial structure.

The population of Aichi Prefecture is around 7,300,000 persons (as of Nov. 1, 2006), making it the fourth largest prefecture in Japan after Tokyo, Osaka, and Kanagawa Prefectures.
Income per capita in Aichi Prefecture is the second highest in Japan, after Tokyo. Since living costs are lower in Aichi than in Tokyo, and since more Aichi households comprise extended families than is the case in Tokyo, disposable income in Aichi can be considered the highest in Japan.
The proportion of privately owned houses and savings per household in Aichi are much higher than the national average, while housing and property loans are lower than the national average.
Aichi Prefecture's potential spending power is therefore very high.

Percentage distribution of gross prefectural product (2004)

Manufacturing 33.3%
Services 17.2%
Wholesale/Retail 14.5%
Real Estate 10.1%
Transportation, communication 6.9%
Construction 5.5%
Finance, insurance 4.7%
Others 7.8%
 

Income per person by prefecture (Top 10 prefectures in 2003)

( unit: 1,000 yen)

  2003
Tokyo 4,267
Aichi 3,403
Shizuoka 3,226
Shiga 3,205
Kanagawa 3,184
Chiba 3,085
Tochigi 3,054
Osaka 3,042
Toyama 3,024
Ibaragi 2,977
National average 2,958

Attractive market