Gross Prefectural Domestic Product in Aichi prefecture is No.3 in the country after Tokyo and Osaka, ranking with that in Denmark and Austria according to the indicator classified by industry, there is the characteristic that the proportion of manufacturing industry in Aichi prefecture is extremely high compared with other prefectures.

The population of Aichi Prefecture is around 7,400,000 persons (as of Sep., 2010), making it the fourth largest prefecture in Japan after Tokyo, Osaka, and Kanagawa Prefectures.
Income per capital in Aichi Prefecture is the second highest in Japan, after Tokyo. Since living costs are lower in Aichi than in Tokyo, and since more Aichi households comprise extended families than is the case in Tokyo, disposable income in Aichi can be considered the highest in Japan.
The proportion of privately owned houses and savings per household in Aichi are much higher than the national average, while housing and property loans are lower than the national average.
Aichi Prefecture's potential spending power is therefore very high.

Percentage distribution of gross prefectural product (2008 estimated figure)

Source: Gross Perfectual Domestic Product in Aichi prefectue(Aichi Prefectural Gobernment) Announced on March 19,2010

Scale of Economy

Income per person by prefecture (Top 10 prefectures in 2007)

( unit: 1,000 yen)

Source: Gross Prefectural Domestic Producti in FY2007(Cabinet Office)